Pipex introduces first bespoke online information portal for small business sector

The Portal has been brought to market as part of Pipex’s long-term strategy to support the Small Business market. Alongside new tailored business-grade ADSL2+ based broadband the portal will radically change the way businesses research and access business information.

Designed to provide a one-stop information shop, the Pipex Business Portal features bespoke news and business advisory resources, with regularly updated content provided by leading content and commercial partners such as the Daily Telegraph, BDO Stoy Hayward, Dell, Cranfield and TWD Accountants. The portal offers a directory of useful information and tools spanning fields such as Finance, Marketing, Legal, HR, Green Business, Travel and more.

Neal McCleave, Managing Director of Media Services at Tiscali, says: “The research we conducted with Cranfield University revealed a general frustration with information overload. Small Businesses are struggling to manage the myriad of different online resources that they typically have to access to get hold of the information they require to run their business. The Pipex Business Portal delivers the solution and is the only link a Small Business will need to ensure access to the very latest business information that is updated as changes occur. We envisage the portal becoming the homepage of many Small Businesses."

Pipex Business also offers a modern alternative to traditional business clubs. In future it will provide a forum for businesses to exchange views and contacts, and so act as an important hub, offsetting the ‘isolation’ often felt by those working in a Small Business.  “This portal underlines our commitment to making life simpler for these businesses, providing a community, not just a connection” concludes McCleave.

Pipex’s parent company Tiscali has over ten years’ experience of designing and deploying successful portals. Its tiscali.co.uk portal attracts 7 million unique visitors a month. The Pipex Business portal features html and streamed video content, the latter deployed through a video hub, created in association with PA Newswire, telegraph.co.uk and Divabiz. Portal users will enjoy free access to the full content offering. 

As a further response to the research conducted, Pipex Business today also launches its new portfolio of Small Business-focused business broadband services. Designed with the specific needs of the Small Business in mind, the product portfolio reflects the diversity of this business sector, from start-ups and light users to more established and technologically advanced businesses.